TAM Takeover

The proven multi-touch lead generation system for B2B agencies & SaaS. We combine hyper-targeted cold email and direct response ads to help you reach, warm, and convert your entire Total Addressable Market (TAM).

See if TAM Takeover is a fit for your business. Or email jakob@sales.co with questions.

What is TAM Takeover?

TAM Takeover is a multi-channel, top-of-funnel lead generation system built for B2B companies—especially agencies and SaaS startups—who want to systematically reach and convert more of their ideal market. We've run this system for 200+ B2B companies, booking sales calls and closing customers in even the most competitive markets.

Why it works

Most lead gen is noisy and wasteful—spray-and-pray ads, cold emails to bad lists, or generic targeting that burns budget with little to show for it. Cold email alone is crowded and reply rates are dropping. Ads alone miss the mark. TAM Takeover is different:

  • We build a highly targeted list of your exact ideal customers—no guessing, no random targeting.
  • We send each contact a personalized cold email (not templates—every message is unique, based on deep research).
  • We show direct response ads to the exact same people, using our own tech to match your list across platforms like Meta, Instagram, Facebook, and Reddit (not LinkedIn—too expensive, too noisy).
  • Every touchpoint—email or ad—reinforces your offer, builds trust, and increases reply and conversion rates. The effect is exponential, not additive.

Some people only respond to ads, others only to email. By combining both, you reach more of your market and get more touchpoints—crucial in today's crowded B2B landscape. Our clients routinely see reply rates and booked calls double when switching to our proprietary system (e.g., $30 per booked call in competitive markets).

Who it's for

  • B2B agencies looking to scale outbound and land higher-value clients
  • SaaS companies with complex buying cycles and multiple stakeholders
  • Founders, marketers, and sales teams who want to stop chasing random leads and start systematically working their whole market

Especially powerful for:

  • Niche or high-ticket offers
  • Small teams that need leverage
  • Companies with long sales cycles where trust and timing are critical

How it works

  1. Map your TAM: We create a complete, hand-researched database of every relevant company and decision-maker in your market. No generic lists—only qualified targets.
  2. Direct Response Cold Email: We send unique, research-driven cold emails to each contact, with a simple, direct call to action (e.g., "Interested in a quick demo?"). Replies book straight into your calendar.
  3. Direct Response Ads: We show matching ads to the same people, reinforcing your offer and boosting reply rates. Our proprietary tech ensures only your ideal contacts see your ads—no wasted spend, no black-box targeting.

The result: more booked calls, more customers, and a system that works even in the most competitive B2B markets—without burning your budget.

TAM Takeover explainer illustration showing multi-touch lead generation system

Next Step

Want to see how TAM Takeover could work for you?

Or email jakob@sales.co with any questions.

Who's behind TAM Takeover?

TAM Takeover is run by Jakob Greenfeld, founder of Sales.co. You can learn more at jakobgreenfeld.com.